Brand Guide
Introduction
The Brand Guide serves as a starting point for developing the visual identity of the Seedpad brand.
After conducting a workshop with Gigi of Covey Network, we concluded that it is necessary to create a distinct brand for the launchpad. We have decided to name this brand "Seedpad."
Personality
Tbd - how we express ourselves to the world (key words)
Mission
Develop a launchpad that champions fairness in public seed raises, enabling access to decent allocations for investors of all sizes, while ensuring liquidity of their investments at all times, and utilising our team's collective intelligence to evaluate project quality.
Vision
Become the #1 launchpad for web3 start-ups, preferred by founders, the web3 community and venture capitalists alike.
Purpose
Leveling the playing field for seed round investments - paving the way for a more inclusive venture capital ecosystem.
Brand values
Brand value nr. 1
Brand value nr. 2
Brand value nr. 3
Brand value nr. 4
Brand value nr. 5
Logo
Logo can be used only as a symbol or in horizontal or vertical orientation.
Available in the colorful and monochromatic version.
Logo symbol
Full logo horizontal
Download
Various formats for digital and print
Colors
Our brand employs a color scheme with 85% black hues and 10% green accents, rest 5%.
Seed Green
#77FC8F
Seed Green light
#9AF999
Green
#00DD55
Orange
#FF7700
Red
#FF3300
Grey 1
#9C9AAC
Grey 2
#CECCDB
Sheet
#F2F2F7
Black
#000000
White
#000000
Greyscale
Seedpad also uses all shades of grey.
Lightest
Typography
The brand is strongly relying on well balanced and confident typography.
Typeface
Hamon
Sizing
Heading 1
Hamon 80 Bold
Heading 2
Hamon 64 Bold
Heading 3
Hamon 36 Light
Heading 4
Hamon 20 Light
Heading 5
Hamon 18 Bold
Heading 6
Hamon 16 Bold
Body text
Hamon 16 Regular
Tone of voice
Stay consistent, genuine, and aligned with our brand values to foster a strong connection with our audience.
Innovative and optimistic
Be bold, confident, and forward-thinking, reflecting our commitment to innovation and optimism.
Trustworthy and Reliable
Instill confidence with language that is dependable, credible, and reassuring, emphasizing our reliability.
Action-Oriented
Encourage action and highlight the path to innovation, reflecting our emphasis on taking proactive steps.
Professional yet Approachable
Strike a balance between professionalism and approachability, being warm and friendly while maintaining a level of sophistication.